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What’s the One Thing?

Cision

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story. A community uniting around a labor strike? Customers and employees whistled on their way back to the store aisles and work. The media loved it. What a story! The end result?

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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Learn how with Cision’s free white paper! The first to do this, I believe, will be endeared to the Black Twitter community.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.