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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. Top topics included hiring , customer service and professional development tips.

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The State of Social Media in 2017

Stuart Bruce

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

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Your audience with the public

Stephen Waddington

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted strong growth in visual imaging. Meanwhile Google+ has fallen by the wayside.

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Public relations in 2018

Stephen Waddington

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Pinterest has posted sustained growth in visual imaging. It’s not all bad.

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