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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries.

Ethics 166
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Professionals should be faithful to those they represent, while also honoring their obligation to serve the public interest.

System 189
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80
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Behind the Headlines With Travis Taylor

Cision

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. I’m going to push the boundaries of what clients expect from a public relations agency. We got a lot of media coverage, and the program turned out to be a big success.

Nonprofit 120
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Behind the Headlines With Nick Gourevitch

Cision

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. How does research inform communication? This approach makes all the difference.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Joining me on this week’s episode is Kena Lewis APR, Fellow PRSA.