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Latin American PR Leaders on New Communication Essentials

PRSay

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Remain relevant. “We

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Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later

Stern + Associates

businesses and communities can be up and running again depends on a plan of action from state governors. They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”. How soon U.S.

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Should Social Responsibility be Selfless?

Mindful Marketing

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing. ” One might take that explanation at face value.

Local 80
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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. 2017: A year of change.

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11 Steps For Crisis Management

Prohibition

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”