Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] i] The model describes the different forms of communication between an organisation and its stakeholders.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

FEBRUARY 18, 2006

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. Books are worth discussing, since most are edited "from afar," where committees babble haughtily about plot or mis en scene or arc. Who is this someone else?

Print 40

Print Real Estate Sports Travel 40

Bad Pitch Blog

MAY 13, 2009

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. and “Subject: Jeff Bezos Has Great Buns” definitely caught the eye of the media, which had come to expect very buttoned-up transmissions from Jeff and his well-traind cronies.

Pitching 40

Pitching Film Radio Twitter 40

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. Lesson #6 - Transform Your Customers into A Community. Swift’s online communication truly feels like a dialogue with fans. I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48