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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4

Sports 86
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 100
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Why Earned Media is More Important Than Ever

Critical Mention

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla is the marketing coordinator for Critical Mention.

Media 113
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Critical Mention Media Trends: Top Netflix Mentions

Critical Mention

Whether it’s after a long day’s work or a lazy Sunday morning, watching television is something many of us do to relax and escape from reality. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Sit down, turn the TV on and click the Netflix app on your screen.

Trends 90
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4 Skills All PR Pros Should Have

Critical Mention

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Effective Communication.

Radio 92
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A Crisis Playbook for the Academy Awards

PRSay

In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. Aside from presenter errors, a lot can go wrong on live television. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section.

Crisis 118
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Critical Mention 2021 Recap

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO.

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