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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 100
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Why Earned Media is More Important Than Ever

Critical Mention

Therefore, the frontrunner of news dissemination is television broadcast coverage. . During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. With that said, organizations and businesses across the world have shifted their strategies to adjust to the changes.

Media 113
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Critical Mention Media Trends: Top Netflix Mentions

Critical Mention

Whether it’s after a long day’s work or a lazy Sunday morning, watching television is something many of us do to relax and escape from reality. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Sit down, turn the TV on and click the Netflix app on your screen.

Trends 90
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4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. An organization typically has more than one audience.

Radio 92
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A Crisis Playbook for the Academy Awards

PRSay

In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. Aside from presenter errors, a lot can go wrong on live television. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section.

Crisis 118
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Critical Mention 2021 Recap

Critical Mention

During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Radio 116