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Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. Finally, there’s gender.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything.

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Meet the Media: Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group

Bianchi Biz Blog

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. That’s pretty wild for a kid who worked in a chemical plant after high school.

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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

Wilson award for business journalism. How long have you been in journalism and how did you get started? I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. They asked if I’d consider writing something for publication.

Meeting 87
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Super BOLD Ads

Mindful Marketing

.” The ad is witty for several ‘regular’ reasons, including that it cleverly compares the centuries-old methods used to draft the Declaration of Independence to today’s digital technology. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.

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Meet the Media: Andrew Schunk, Reporter at Rubber News

Bianchi Biz Blog

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. How long have you been in journalism and how did you get started?

Meeting 79