Bianchi Biz Blog

APRIL 5, 2021

Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything. For many years, I worked with a writing coach named Jim Stasiowski. My work resulted in at least three death threats and I view that as a badge of honor.

Automotive 66

Automotive Web Meeting Media 66

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

Meeting 87

Meeting Media Chemicals Radio 87

Bianchi Biz Blog

JANUARY 9, 2023

That’s pretty wild for a kid who worked in a chemical plant after high school. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. What story or stories are you most proud of? Much of my career has spent being a copy editor, designer or manager.

Automotive 75

Automotive Groups Meeting Technology 75

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Sword and the Script

OCTOBER 21, 2014

Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter.

Social Media 118

Social Media Study Blogging Company 118

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. What elements or characteristics do you look for in a story, and why?

Meeting 79

Meeting Report Chemicals Media 79