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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? Uniting idea with emotion.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything. I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

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Meet the Media: Andrew Schunk, Reporter at Rubber News

Bianchi Biz Blog

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. Trump’s tweet was in response to Goodyear (corporate) sending out a missive urging workers not to wear political attire in the workplace. What elements or characteristics do you look for in a story, and why?

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