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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.

Radio 40
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How to Create Great Content Fast

PR for Anyone

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image. Repost something that went well last year. Ask your audience a multiple-choice question.

How To 130
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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. You should not start with three pages of A4, but a tweet, an infographic or a video.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts.