Shift Communications
JANUARY 28, 2019
What should you be pitching them exactly? Or, consider discussing stellar customer case studies as they arise. Don’t just think about top tier (New York Times, Wall Street Journal, etc.), but also consider trade publications that cover your industry.
Shift Communications
JULY 28, 2017
The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.
Beyond PR
MARCH 30, 2018
that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.
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