Case Study Consumer Data-Driven PR Pitching 
Shift Communications
JULY 28, 2017
The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.
Beyond PR
MARCH 30, 2018
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Source : Automated Insights Associated Press Case Study .
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