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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned to find out, and if you aren’t, no worries: we’re here to help you keep swimming. Emily Mong. Senior Marketing Analyst.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

cta] The post Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned for our next post in this series, which focuses on how best to take ownership during a crisis situation… Natalie Colli, Account Manager.

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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

The post Shark Week Case Study: A Lesson in Crisis Management, Pt. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned for part 3, speed… Stephanie Chan, Natalie Colli & Casey Egan.

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Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

Or, consider discussing stellar customer case studies as they arise. Well, if you find yourself with no immediate announcements following your launch, consider ways to make news. Original research is always a great way to uncover industry insights and generate buzz.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Cullings, Marketing Analyst. Kerin Norton, Account Manager. Tori Sabourin, Account Manager. Lisa Zanchi, Marketing Analyst. cta] The post Crisis Issue?

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

Source : Automated Insights Associated Press Case Study . Unsupervised learning doesn’t need training data but instead has the system learn on the fly. If you’re a data-driven PR shop, you may have a head start on what AI could do. The Associated Press is already using AI to write earnings stories.