Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy. How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers. How to Set Social Media Goals That Will Move Your Marketing Forward.

Skype 45

Skype Case Study Education SEO 45

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52