The Hoyt Organization

SEPTEMBER 21, 2023

This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding. Challenge Outside of the tight timeline, it was critical that the new branding build on the firm’s already strong reputation. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

MAY 16, 2020

About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. 91% of reporters said they find PR pitches are useful at least sometimes. 18) What characteristics are most valuable in a PR pitch?

Survey 170

Survey Media Relations Pitching Media 170

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. They want to understand how you represent your “financial brand.”. You never know when a prospect is going to walk by and make a purely visceral judgment.

Study 40

Study Trade Shows Retail Financial 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website. In reality, it was more like a therapy session.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145