Branding Creativity Employee Real Estate 
Cision
OCTOBER 24, 2015
Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Images: steve p2008 , John Goode ( Creative Commons ).
ImPRessions - Crenshaw Communications
JULY 24, 2018
In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some brands spoke out in response to crises, while others may have created crises by speaking out. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.
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Victorious PR
OCTOBER 18, 2022
It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. To put it frankly, if a firm is not serving as its own news entity then it is doing its clients a disservice.
Waxing UnLyrical
APRIL 11, 2019
Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.
Maxim Behar
SEPTEMBER 5, 2021
Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.
PR Conversations
JULY 17, 2014
If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. Plus that organisational PR relies on the leadership (and employees) and their actions. What is your idea of PR nirvana?
Cision
JUNE 2, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. It’s a big web world and growing at an exponential pace.
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