Cision
OCTOBER 24, 2015
Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.
Victorious PR
OCTOBER 18, 2022
It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. To put it frankly, if a firm is not serving as its own news entity then it is doing its clients a disservice.
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ImPRessions - Crenshaw Communications
JULY 24, 2018
In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.
Waxing UnLyrical
APRIL 11, 2019
Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.
The Hoffman Agency
MARCH 21, 2018
Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.
Maxim Behar
SEPTEMBER 5, 2021
He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.
PR Conversations
JULY 17, 2014
If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. Plus that organisational PR relies on the leadership (and employees) and their actions. What is your idea of PR nirvana?
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