PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. When you listen to what people discuss you can determine how your brand should engage with your core audience.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? If Hyundai Staged Some of the Spot, So What?

Film 48

Film Marketing YouTube Advertising 48

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60