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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

You have print, television, radio, AND online. Between startups, entrepreneurs, and real estate professionals, we are confident in saying we are your go-to PR agency. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

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PR Isn’t Just for Big Businesses?

Victorious PR

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion. The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Use Multimedia to Tell a Better Story.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Even radio. Lead media release.

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PRoust Questionnaire: Helen Slater

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Air New Zealand has really good PR in that they understand it’s what they do that makes them successful.