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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119
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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? Journalistics’ success will be a reflection of the success media, communications and marketing professionals obtain through the knowledge and experiences shared via the blog.