Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Get Verizon employees involved. I think now other employees would be anxious to be involved in future events!

Case Study 131

Case Study Wireless Company Local 131

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. The story generated millions of positive news impressions for the brand and this truly special employee.”. I thought Jen would be a good fit, but wanted to be sure given the brand’s edgy products. Client: Blink.

Print 60

Print Media Travel Wireless 60

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.

Industry 71

Industry Marketing Enterprise Mobile 71

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is data from We Are Social’s Digital 2019 Global Digital report.

Publicity 79

Publicity Community Pinterest Reputation 79