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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 97
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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”.

Employee 149
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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. ” – Bellmont Partners.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation.

How To 111
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. This Old Marketing. and Epic Content Marketing. Breaking Brand. Apple Podcasts.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 104