Brand Content Marketing Insurance Measurement 
The Hoyt Organization
MARCH 25, 2024
Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
wiredPRworks
JUNE 5, 2018
The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights. Thanks for reading!!!
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Waxing UnLyrical
MAY 18, 2015
The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan.
Buzzstream
MAY 2, 2024
I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative?
Scott Public Relations
JULY 19, 2019
Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Expanding a brand and growing an audience are key goals for any outreach plan.
Contently - Strategy
JUNE 11, 2020
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn?
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.
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