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Letter from York

Stephen Waddington

I’m en route to York on LNER for lunch with my daughters today. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. Sarah’s book How to get a job in PR is also worth looking out. Something new for 2019.

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#SelfPub – Part 3: The RESET Style Guide

ZudePR

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. Yet, over the past two-month editing phase of RESET , I’ve learned more about grammar, punctuation and style than in the preceding 20 years combined. The book itself is still referred to as Catch-22.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals.