Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability.

Marketing 68

Marketing Ethics Interviews Meeting 68

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Benedict Nicholson, Head of Research and Editorial, NewsWhip. Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

JULY 18, 2017

In B2B tech sectors, it’s been a driving force since the advent of the iPhone and cloud-based software. In B2B tech sectors, it’s been a driving force since the advent of the iPhone and cloud-based software. Here are the four big trends in PR and media that have upended marketing. 2) Channels are interactive.

Trends 75

Trends Marketing Software Media 75

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Achieve things. Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! Sign up here.

Software 102

Software Analysis Data Tools 102