7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis
MaccaPR
FEBRUARY 19, 2018
Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.
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