article thumbnail

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return.

Brand 196
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Kick-ass” PR blogs. 100 million internal comms platform.

Analysis 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ugly Side of Social Media Sharing

Waxing UnLyrical

.” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. No harm intended.

article thumbnail

Fake news about brands — a new era of reputation management

PR in High Definition

Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage. The conversations on LinkedIn, for example, will be very different to those on Reddit.

article thumbnail

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question.

article thumbnail

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question.