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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

In our last brand coverage blog we wrote about Disney and Apple being the two most mentioned brands involved in suspending advertising on the platform, but the conversation was still steadily gaining attention as it spilled into the new year. Here are some other brands that captured attention in the news and on social media.

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Top PR Strategies for SaaS Companies

5W PR

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

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Sick and Healthy "Viral Marketing"

Mindful Marketing

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands. ” Subscribe to Mindful Matters blog.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

If you’ve been watching any of the local media, you know that PR crises can take place. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. They go to the news. Dave Oates: Right.

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