Where and How B2B Marketing Generates Leads it Likes [Study]
Sword and the Script
APRIL 4, 2017
The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.
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