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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. So, what are the right tech PR and marketing tactics for early-stage tech, when case studies and practical solutions are years away? Cision Report.

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The Superhero Solution PR Strategy

Doctor Spin

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Promote your superhero solution intensely.

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

Your email signature is free real estate that's seen hundreds of times a day. Post the title and link to your latest newsletter or blog, plus a link to subscribe. Promote a recent news story , case study or promotional one-sheet with relevant links. Your email signature(s). Make it perform at a higher level.

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How to Spy on Your Competition & Steal Their Secrets

Cision

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Is the content good, great, or bland?

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

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What to Pitch the Media in Spring

PR for Anyone

And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? PR FOR ANYONE.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. One example is series of blog posts and videos with infectious diseases specialist Dr. Pritish Tosh discussing the Zika virus, a mosquito-transmitted infection.

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