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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Read the full case study.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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The Anatomy of Attention

Doctor Spin

This perspective views attention as a resource that needs to be allocated efficiently, especially in complex tasks requiring strategic planning and organization. This lack of concrete evidence points to the necessity for more rigorous research to understand the true extent of mass media’s influence on cognitive functions. Interference.

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