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How to Make your Messaging Stick

Onclusive

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. How communicators use NEO for strategic decision-making. Read the full case study.

How To 370
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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. PR Resource: The Electronic Age Marshall McLuhan: The Electronic Age Human culture is often described based on our access to production technologies (i.e. 2 Firth, J.,

eBook 52
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Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.