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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The BBC isn’t the first publication to look into this matter. In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well.

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The Anatomy of Attention

Doctor Spin

In PR, we always seek the attention of publics. A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Public Opinion (1922).

eBook 52
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How Does a PR Newswire for Journalists Benefit the World?

PR Fuel

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.