Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. Maybe you heard a Harvard academic citing them on US radio. The BBC isn’t the first publication to look into this matter. That goldfish statistic just won’t die.
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