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Behind the Headlines With Peter Shafer

Cision

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy?

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

I started in Washington DC in Public Affairs and Crisis Management. What do you see as some of the big PR ethics challenges for today and tomorrow? I think technology is both an advantage and potentially a challenge. The pushback needs to be around, who houses the data, who minds that data, and how is that data used.

Ethics 52
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Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

Technology. Artificial intelligence, virtual reality, augmented reality, mixed reality, robotics, the gig economy, drones, blockchain are just some of the technologies disrupting the world. Some politicians are at least thinking about these things on a macro level – how they will impact society, the economy etc.