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Behind the Headlines With Peter Shafer

Cision

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Is your brand communication sparking conversations…or falling on deaf ears? What do you hope to accomplish in your new role as partner at Brunswick Group?

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I started in Washington DC in Public Affairs and Crisis Management. What do you see as some of the big PR ethics challenges for today and tomorrow?

Ethics 52