5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns.

Trends 120

Trends Communications Big Data B2C 120

Shift Communications

NOVEMBER 16, 2016

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets. But keep in mind that an exclusive is not a guaranteed solution. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If your organizer does provide it ahead of the event, research the contacts on the list to identify which ones would be the most relevant recipient of your news pitch.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40