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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131
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A Search for Identity … Whither Public Relations?

Waxing UnLyrical

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion.

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit. Susan Beatty, vice president-public affairs and communications, U.S. A great example was a connected worker release we did several years ago.

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A Night at the 40th Annual Totem Awards

Barokas

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. Public Affairs – Apprenti. Social Media – The Shop.

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PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. The suspicion with which it was greeted brought back memories of the debut of each of the technological wonders that I’ve experienced.

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PRs and communicators should to learn to love AI

Stephen Waddington

How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? All of this will give communicators actionable, real-time intelligence based on a filter of the world’s millions of news sources and publications. This is not just a consumer story, of course.