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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Radio 64
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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

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How public relations responded to COVID-19

Stephen Waddington

The NHS communications network in the North East and North Cumbria recognised that communication teams were grappling with communicating practical information to the public. A joined-up approach prevented duplication of effort and competition for media coverage and ensured a strong, consistent message across the region.

Publicity 131
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

Most of the folks I know come from the PR, comms or social media worlds. Her start : Public relations intern with Fleishman Hillard. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world!

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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

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PRs and communicators should to learn to love AI

Stephen Waddington

How do you cope with all the external and internal information available to build this picture? Particularly when you are at the centre of a media storm. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? In real time?