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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Q: What should my crisis team be focusing on?

Crisis 78
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Your Guide for Data Breach Crisis Communication

Melissa Agnes

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. Opinion content can convey brand and corporate values. Customers or potential employees are more likely to trust a brand featured in the media. Yet it will surely be an asset in a crisis.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 189
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The Leader’s Toolkit for Adapting to Economic Crises and Uncertainty

Stern + Associates

Rather than just putting out fires, Wooten focuses on the positive side of crisis management, asking, “ how do we get better as opposed to simply surviving a crisis? ” When unforeseen crises happen, her work teaches leaders how to make effective, strategic decisions and see everyday crises as learning opportunities.

Energy 62