Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment.

Tools 203

Tools Web Banking Wikipedia 203

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. But just like bottled water, it’s the packaging that counts.

Banking 111

Banking Content Marketing Examples Industry 111

Buzzstream

OCTOBER 17, 2018

Amanda Cargill, food content director at The Latin Kitchen told mediabistro that “pitching online only requires about six weeks lead time. Most print and online publications include an editorial calendar in their media kit. Four could work, but the writer has to be able to write it in that time, and promote it.”.

Pitching 105

Pitching Viral Data Content Marketing 105

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom.

Marketing 111

Marketing Google Newspapers Print 111