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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. So what do journalists have to do with that? A lot, actually. That’s right.

Banking 192
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Behind the Headlines With Ted Meyer

Cision

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Faxing press releases was still fairly high-tech, we produced a 200-page hard copy clip report every week, and we used gigantic books of media contacts – which were updated annually – to create our press lists. Karma is real.

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LIFE IN THE "AQUARIUM"

Maxim Behar

ius, Chairman of the Corporate Commercial Bank in Lithuania and one of the secretaries of the Central Committee of this party. Valdas Kviadaras, a reporter from a newspaper that was forbidden and therefore the conversation was published in part, four days later in Republika newspaper. Here is the most important of it.

Radio 52
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52
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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Beyond PR

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. So what do journalists have to do with that? A lot, actually. That’s right.

Banking 45
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PRoust Questionnaire: Andy Green

PR Conversations

From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping. Now, I would call this role as managing Brand Character. What’s the best career decision you ever made?

Film 40