Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price
Cision
SEPTEMBER 11, 2017
In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. So what do journalists have to do with that? A lot, actually. That’s right.
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