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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

Whether B2B or B2C, your business is only as good as your sales. PR, or public relations, is the management of a person’s or business’s relationship with its target audience or the public as a whole. By reading about it in reputable publications such as Forbes and Entrepreneur, of course! That, in a nutshell, is PR.

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. That dreaded lull.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. The agency has worked with smaller B2B and B2C companies, consultants and startups, too.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn Buzynski leads the award-winning public relations team at Strategic America. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. Dawn Buzynski leads the award-winning public relations team at Strategic America. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

One book, publication or blog you recommend for people to get smart on marketing automation is… Smart Insights. If you weren’t doing what you do now you’d be …real estate or finance. If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c).