Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did.

Communications 83

Communications Public Affairs B2C B2B 83

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 187

Marketing Content Marketing Data Social Media 187