ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

Reputation 245

Reputation Airlines Automotive Software 245

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. Businesses that take care of their employees , make quality a priority, act responsibly in sourcing and supply chains, and strive to deliver good customer service , will build trust and grow.

Brand 109

Brand Branding Survey Customer Service 109

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram. For example: Yellowpages has contact information and sometimes individual employees.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. next year, down from 6.4%

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198