Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends. Teach us (quickly).

B2B 139

B2B Brand Branding B2C 139

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

JUNE 25, 2019

And it’s not just B2C. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Clear and present AI “A renewed focus on and commitment to internal communications. When employees are informed, this leads to trust.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Scott’s presentation sent me down a road of exploration of true fanship. Fellow members of a group or tribe are bonded through communal storytelling, exchange of knowledge, and – most of all – a shared identity.

Brand 249

Brand Branding Insurance Insurance 249

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It All of them passed.

B2B 145

B2B Trends Video Course 145