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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. The agency has worked with smaller B2B and B2C companies, consultants and startups, too.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

The PR community has growing dialog around the importance of a custom pitch. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Two words: vertical markets. Get Creative With WHO You Pitch.

Pitching 100
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

Trends 77
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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

.” The user base is far more intergenerational than say, Instagram or Twitter, which means it’s prime real estate for content that recalls the reader’s “golden years,” whether you’re trying to connect with retirees over 65 or millennials recalling the ’90s. Your brand voice on LinkedIn.

Brand 111
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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. It is a race, but instead of thoroughbred horses, it features rubber ducks.