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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Guest Post by Dawn Buzynski.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. It did for Strategic America (SA).

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

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Event Sustainability — The Triple Bottom Line

Landis PR

The common thread in an effective sustainability plan for events is communication. Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability.

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Complete Guide to Integrated Communications Measurement Dashboards

Katie Paine's Measurement Blog

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e