ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 7, 2023

Photo illustration: rawpixel.com ] The post What PR Pros Should Know about the Next Generation of Journalists first appeared on PRsay.

Journalism 187

Journalism Real Estate Survey Report 187

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Rock the Status Quo

DECEMBER 10, 2015

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Do they have women leadership? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them.

Pitching 100

Pitching Real Estate Banking How To 100

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. Read below for the entire interview with Cassie: .

Strategy 52

Strategy Real Estate Media Pitching 52

Prohibition

MAY 6, 2020

Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. Some examples include: Thought leadership videos offering advice to customers.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62